The Marketing team is tasked with developing FAU’s brand identity and conveying its core messages to both internal and external audiences. The team achieves this by providing strategic guidance to university clients, overseeing university photography, setting messaging guidelines, maintaining FAU’s social media presence, creating traditional and digital advertising campaigns, and communicating through multiple platforms to the university’s various constituents.
Units looking to promote their programs should contact Marketing to discuss a strategy that will best achieve specific goals. The Marketing team provides, free of charge, agency-quality consultation on how to incorporate a specific division or unit into the overall brand identity of the University. The team can also support clients working with other areas of University Communications to mirror FAU’s overall brand identity and messaging.
The Marketing team also manages key internal communications to faculty, staff and students through the e-newsletters Connections and the FAU Insider*, MyFAU announcements and university-wide emails.
FAU Insider, distributed Monday to all employees, contains feature news, upcoming events such as programs, speakers and workshops, campus updates and other important information. Announcements can be submitted for the FAU Insider and/or to post on MyFAU. (Deadline for FAU Insider is noon Thursday for distribution the following Monday).
Contact Director of Marketing Chad Beattie to get started.
*The Student News e-newsletter (announcement form) is distributed by the Division of Student Affairs to all current students and contains similar content to the FAU Insider.
Digital Marketing
The Marketing team offers digital marketing consultation and support, free of charge to units looking to advertise online. Our expert staff evaluates the client’s needs and budget and determines a strategy that will achieve the best ROI. Working in conjunction with Creative Services, the Marketing team directs the creation of ads that will achieve the highest success in a digital environment and consults on landing pages or ad copy as needed. Digital Marketing will help you garner new traffic, leads, and build brand awareness for your program or event by reaching people in your target audience.
Requests that require photo shoots, webpage creation or are multi-tiered digital marketing campaigns must be submitted at least one month (30 days) in advance to ensure adequate timing for creation/execution. Timing of all other requests will vary, but must be submitted at least two weeks (14 days) in advance.
Please download the digital marketing guidance document, fill it out, and attach it to your request ticket to begin the digital marketing process.
Contact Gregory Balmir and submit a ticket to get started.
Advertising at Florida atlantic
Businesses and community partners looking to reach the Florida Atlantic community may do so through one of the below advertising opportunities.
University Press - Advertise directly to students with Florida Atlantic's student-run newspaper.
Florida Atlantic Sports Properties - Get in front of Florida Atlantic Owls Fans with exposure through venue signage, event sponsorships, promotions and other media.
The Breezeway - Reserve a table on Florida Atlantic's famed Breezeway and get your product/service directly in front of the Florida Atlanti University Boca Raton campus community.
Branded event materials are available to units wishing to add branding to an event or representing Florida Atlantic University in the local community.
Please submit a ticket to reserve a step and repeat and/or pull up banners.
Contact marketing@fau.edu for questions.
Commercial and student crews interested in filming on any of FAU’s campuses should contact the FAU Facilities Department for permission and guidelines. Crews will be required to complete the facilities use request application forms. Requests should be submitted in writing several weeks prior to the requested date, since paperwork, documentation and review by other departments may be required. Please note that University policies and guidelines remain in effect at all times.
Members of the press are encouraged to contact Media Relations before arriving at FAU. Prior clearance is needed to conduct interviews, to film or photograph inside campus buildings, residence halls/facilities, classrooms, research laboratories or other restricted areas. Access to all locations may not be available at all times.
News crews should be directed to lmetcalf@fau.edu.
To support internal stakeholders and communicate effectively with our campus community, University Communications offers key communication tools to reach FAU students, faculty and staff.
Use this form
to submit content for consideration for Connections and/or FAU’s main social media accounts.
The Marketing team manages two e-newsletters Connections and the FAU Insider.
The FAU Insider, distributed Mondays to all employees, contains feature news, events, campus updates and other important information. Announcements can be submitted for the FAU Insider and/or to post on MyFAU. Deadline for FAU Insider is noon Thursday for distribution the following Monday.
Connections, distributed Tuesdays to all current students and employees, contains relevant university news, research or campus initiatives, and feature events that are open to the FAU community at large.
Connections also includes a video highlight, examples include: student profiles, research endeavors, graduation recaps and virtual tours. Videos must be housed on YouTube.
Use this form to submit content for consideration for Connections and/or FAU’s main social media accounts. Deadline for Connections is noon Friday for distribution the following Tuesday.
University CalendarLocalist is the tool FAU uses to maintain the university calendar of events. Events on the university calendar are fed to various places on fau.edu, including the university homepage. Events that are open to all students or the community at large should be listed on the university calendar. Posts on FAU’s social media channels and newsletters exclusively drive readers to the university calendar for event information.
A tutorial on how to best use the university calendar can be found here.
Please reach out to bbixler@fau.edu with any additional questions regarding the calendar.